Danthukallu Srinivas
Senior Area Sales Manager • India (Open to Remote & Hybrid) • S*********************@gmail.com • +91*******510 • drivetube.ai/•••••
Professional Summary
Senior Area Sales Manager with 14+ years of experience leading B2B and B2C enterprise IT sales for ERP, CRM, HRMS and SaaS solutions across PAN-India and international markets (Singapore, SEA, GCC). Proven track record of delivering 30%+ above-target revenue, building high-performing sales teams, expanding channel networks, and closing multi-million-rupee contracts by engaging C-suite stakeholders and executing data-driven go-to-market strategies.
Technical Skills
Tools and Methodologies: CRM Platforms,Sales Analytics,Cold Outreach & Cold Calling,Email Prospecting,LinkedIn Social Selling
Sales & GTM: Go-to-Market Strategy,Solution Selling,Consultative Selling,Proposal Development,ROI-driven Selling
Account & Territory Management: Territory Planning,Enterprise Account Management,Pipeline Management,Forecasting,Channel & Distributor Development
Leadership & Operations: Team Leadership,KPI Coaching,Sales Hiring & Onboarding,Sales Enablement,P&L Awareness
Product & Industry Expertise: ERP Sales Cloud & On-prem,CRM Sales,HRMS Sales,SaaS Sales,Web Application Demos
Channels & Markets: Channel Partner Management,Distributor Network Build,PAN-India Sales,International Sales Singapore, SEA, GCC,Industry Vertical Sales Pharma, Healthcare, Manufacturing, Retail, Education, Agri-Tech
Work Experience
Data for Decision Technology Pvt. Ltd
Telangana & PAN-India
Senior Territory Product Sales Manager
May 2025 – Present
Sold Agrica Cloud ERP, CRM and SaaS solutions to manufacturing, distribution, retail and fertilizer enterprises across Telangana and PAN-India.
Tech Stack: Agrica Cloud ERP, CRM platforms, Web application demos, Virtual meeting tools, Cold calling, Email outreach, Pipeline management
- Accelerated 25% quarter-over-quarter revenue growth for Agrica Cloud ERP and SaaS across Telangana and PAN-India by self-generating leads and executing targeted prospecting in manufacturing, distribution, retail and fertilizer verticals.
- Owned full sales lifecycle — cold outreach, qualification, virtual/on-site demos, proposal development and negotiation — engaging IT heads, directors and C-suite stakeholders to close enterprise deals.
- Delivered high-impact ERP and CRM demonstrations and tailored product walkthroughs to C-level buyers, converting executive presentations into closed revenue and multi-site deployments.
- Built and aligned distributor and partner ecosystems to position Agrica Cloud ERP and SAP-aligned solutions for enterprise requirements in retail, distribution and manufacturing at a national level.
- Generated and managed a 100% self-sourced pipeline using cold calling, professional email outreach and LinkedIn engagement to consistently exceed regional sales targets.
- Coordinated with pre-sales and implementation teams to align commercial commitments with delivery timelines and ensure smooth post-sale transitions and customer onboarding.
Instinct Innovations Pvt. Ltd.
Telangana, Andhra Pradesh & PAN-India
Senior Business Manager & Team Lead
Aug 2021 – Feb 2025
Led sales and team growth for Pharma ERP and Healthcare IT solutions across Telangana, Andhra Pradesh and PAN-India markets.
Tech Stack: Pharma ERP, Hospital ERP, CRM platforms, Sales analytics, Virtual demo tools, Cold outreach, LinkedIn
- Delivered 30% year-over-year revenue growth across pharma, hospital, retail and manufacturing segments by driving self-generated pipeline and executing high-conversion ERP and web application demos.
- Recruited, coached and scaled a high-performing sales team; implemented KPI-driven accountability and coaching that yielded a 70% team retention rate and improved quota attainment.
- Expanded channel and partner networks by 30%, increasing market penetration and territory coverage for pharma, hospital and distribution customers nationally.
- Closed high-value ERP and web application contracts with hospital groups, distributors and pharma enterprises through ROI-backed proposals, on-site/virtual demos and senior-level negotiations.
- Partnered with pre-sales and delivery teams to define implementation timelines and scope, ensuring client-aligned solutions and reducing delivery-related churn risk.
- Maintained a fully self-driven pipeline through targeted cold calling, strategic prospecting and referral networking; recognized internally as Top Performer for sustained sales output.
Bridge Logic Software Pvt Ltd
PAN-India · Singapore · Malaysia · GCC
Senior Business Development Manager
Jul 2018 – Jul 2021
Led PAN-India and international enterprise sales of ERP, CRM, HRMS and web applications across education, healthcare, retail, logistics, banking and manufacturing verticals.
Tech Stack: ERP platforms, HRMS systems, CRM platforms, Virtual, on-site demo tools, Proposal tools, International sales practices
- Drove 20% quarter-over-quarter revenue growth by executing enterprise ERP, CRM and HRMS sales across domestic and international markets (Singapore, Malaysia, GCC).
- Closed multi-million-rupee contracts across 6+ industry verticals by delivering ROI-focused demos and negotiating terms with C-level and executive stakeholders.
- Owned pipeline generation through cold calling, strategic prospecting and industry events, delivering targeted demos that converted into enterprise accounts.
- Adapted proposals and commercial structures for international clients, supporting contract negotiation and compliance requirements for Singapore, Malaysia and GCC deals.
- Recognized as Top Performer (South Region) for consistent above-target performance and by developing solution-centric demo strategies for enterprise accounts.
- Collaborated with delivery and implementation teams to ensure scope alignment, reducing scope-creep and improving first-month implementation acceptance.
MerQ Corporate Business Solutions
PAN-India
Senior Business Development Manager & Team Leader
Jul 2011 – Jun 2018
Owned business development for Education ERP, CRM and HRMS solutions for enterprise and institutional education clients across PAN-India during a 7-year tenure.
Tech Stack: Education ERP, CRM platforms, Pipeline management, Cold calling, Virtual demo tools, Territory planning
- Led end-to-end business development for Education ERP and CRM, building a high-quality enterprise pipeline across universities, colleges and K-12 institutions through targeted outreach and demos.
- Promoted to Team Leader within three years; managed and mentored a team of 8 sales executives over four years, applying KPI-based coaching to consistently exceed revenue targets.
- Delivered solution-centric demos and ROI-driven proposals to education sector C-level stakeholders, converting institutional prospects into long-term accounts.
- Owned the complete sales lifecycle from lead generation to closure for education vertical accounts, maintaining steady pipeline velocity and predictable revenue contribution.
- Built and nurtured relationships with institutional buyers to customize product offerings and secure multi-year contracts and renewals.
- Introduced territory planning and forecasting practices that improved closure rates and forecasting accuracy for the regional sales team.
EY Technology
Education
Andhra University
B. Com, General • Jun 2025 – Present
Ratana Junior College
MPC • 2007
Board of Secondary
SSC • Mar 2004
Certifications
Cybersecurity Analyst Job Simulation (IAM) — Tata / Forage • Apr 2026
Client Service Delivery Job Simulation — Third Bridge / Forage • Apr 2026
EY Technology Risk Virtual Job Simulation — EY / Forage • May 2026
Area Manager Job Simulation — Walmart / Forage • Apr 2026
Innovative Logistics Warehouse Strategies Certification • Jan 2026
National Certification in Modular Employable Skills • Jan 2012
Achievements
- Consistent Above-Target Revenue: Delivered 30%+ above-target revenue across multiple organizations and verticals through solution-led selling and pipeline ownership.
- High-Quality Pipeline Generation: Achieved a 70%+ qualified lead generation rate using cold calling, LinkedIn engagement and multi-channel prospecting.
- Team Building & Retention: Built and coached high-performing sales teams with 70% retention; earned internal Top Performer recognitions and promotions to leadership.
- Channel Expansion: Expanded distributor and partner networks by 30%, improving national market penetration and territory coverage.
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