LINGA SWAMY. ABBAGALLA
Sales Officer • Hyderabad • a***********@gmail.com • +91*******357 • drivetube.ai/•••••
Professional Summary
Sales Officer with 14 years of experience driving FMCG and retail distribution across Hyderabad. Experienced in trade marketing, distribution expansion, secondary sales execution, SFA/DMS-driven reporting, and frontline team leadership to meet revenue and distribution targets.
Technical Skills
Data and Analytics: Sales Forecasting,Inventory Management,Sales Reporting,Demand Generation,Market Research
Tools and Methodologies: SAP,SFA,DMS,Microsoft Excel,Microsoft Word
Sales & Distribution: Channel Management,Trade Marketing,Route-to-Market,Retail Execution,Merchandising,Key Account Management
People & Operations: Team Management,Recruitment and Training,Onboarding,Performance Management,Retail Audit
Commercial Skills: Promotional Campaigns,Below-the-line Activations,Negotiation,Distributor Management
Work Experience
GUJARAT TEA PROCESSORS & PACKERS LIMITED
Hyderabad
Sales Officer
Feb 2023 – Present
FMCG tea manufacturer; responsible for Hyderabad area sales, distribution expansion and field team execution to drive primary and secondary sales.
Tech Stack: SFA, DMS, Microsoft Excel, Microsoft Word
- Managed a monthly turnover of INR 40 lakh through a multi-channel distribution network, focusing on increasing presence across wholesale and retail outlets.
- Expanded distribution width and depth across Hyderabad by onboarding new outlets and improving retailer coverage using weekly route plans and retailer visits.
- Led, trained and coached a frontline team (3 TSI, 2 ISR, 3 promoters), setting targets, monitoring performance and improving field productivity.
- Implemented SFA and DMS processes and introduced Excel-based trackers to monitor focus brands, profitable SKUs, stock aging and coverage, improving visibility into secondary sales.
- Planned and executed below-the-line activations and end-user sampling to generate demand and lift brand awareness at store level.
- Monitored competitor activity and sales initiatives across trade channels; reported insights and developed countermeasure plans to protect market share.
HAMDARD LABORATORIES INDIA
Hyderabad
Business Executive
Sep 2015 – Feb 2023
Herbal healthcare and consumer wellness company; supported Hyderabad sales operations and secondary/primary sales targets across trade channels.
Tech Stack: Microsoft Excel, Microsoft Word, SFA
- Executed complete beat plans across assigned towns in Hyderabad to drive secondary sales and improve product availability at retail stores.
- Opened new retail outlets and modern trade counters to increase numeric distribution and shelf presence for focus SKUs.
- Ensured achievement of daily and monthly primary targets, coordinating with distributors and field sales to maintain month-over-month growth.
- Managed green score compliance for focus brands through regular merchandising, display audits and promotional enforcement.
- Coordinated with salesmen and market developers to align field activities with quarterly targets and promotional calendars.
- Tracked market and secondary sales trends, providing weekly reports to sales managers to refine assortment, promotions and stock replenishment.
BISK FARM (SAJ FOOD PRODUCTS)
Hyderabad
JSO
Mar 2015 – Sep 2015
FMCG snacks and biscuits manufacturer; responsible for territory-level retail execution and secondary sales in Hyderabad.
Tech Stack: Microsoft Excel, SFA
- Conducted daily beat work to maximize secondary sales and ensure correct product facings and merchandising at retail outlets.
- Supported new outlet onboarding and distribution expansion to increase product availability and numeric distribution.
- Achieved daily sales targets through effective route planning, retailer engagement and timely order placement with distributors.
- Monitored primary sales and stock levels to reduce stockouts and improve shelf replenishment at key retail accounts.
- Maintained green score and brand standards at stores through regular audits and promoter coaching.
- Collaborated with field teams to execute trade promotions and in-store activations, driving short-term sales uplifts.
GODREJ AND BOYCE MFG CO LIMITED (Appliances Division)
RSO (Retail Sales Officer)
Nov 2011 – Jan 2015
Consumer appliances division; managed retail sales operations and dealer relationships to grow retail distribution and inventory turnover.
Tech Stack: Microsoft Excel, SAP
- Managed retail accounts and dealer relationships to drive appliance sales in assigned territory and ensure timely deliveries.
- Coordinated purchase orders, inventory levels and dealer stock rotation to minimize overstocks and aging inventory.
- Executed in-store merchandising, product demos and retailer training to increase product adoption and upsell key models.
- Monitored retail performance and reported weekly sales trends to regional sales managers for demand planning.
- Supported new dealer onboarding and sales coordination to widen retail reach and improve service levels.
- Collaborated with service and logistics teams to resolve order, delivery and warranty issues impacting retail satisfaction.
ASIAN PAINTS
Associate - Purchasing, Inventory Management & Sales Coordination
Nov 2007 – Dec 2009
Paints manufacturing company; handled purchasing, inventory control and sales coordination to support distribution and retail operations.
Tech Stack: SAP, Microsoft Excel
- Supported purchasing and inventory management to maintain optimal stock levels for distribution centers and retail outlets.
- Coordinated with sales teams to ensure timely supply of SKUs and resolve distributor queries affecting availability.
- Managed inventory records and stock reconciliation to reduce discrepancies and improve warehouse accuracy.
- Assisted in planning and executing distributor shipments and order fulfilment to meet sales commitments.
- Prepared regular reports on inventory aging and replenishment needs for operations and sales planning.
- Engaged with procurement and logistics to streamline stock flow and reduce lead times to retail channels.
Education
Master in Business Administration
MBA (Marketing & HR) • 2011
Osmania University
Bachelor of Science (B.Sc) • 2007
Intermediate Board of Andhra Pradesh
Intermediate (MPC) • 2004
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