Balaji Rajamani
Regional Sales Manager / Applications Support Manager • Chennai, India • b************@gmail.com • +91*******455 • drivetube.ai/•••••
Professional Summary
Regional Sales Manager - Medical Devices with 20+ years of experience leading sales, applications support and product training in critical care (ventilators). Proven track record in territory planning, dealer management, clinical demonstrations, after-sales service coordination and cross-functional stakeholder management to meet regional revenue and service targets.
Technical Skills
Tools and Methodologies: Microsoft Office Excel, PowerPoint, Word,CRM Salesforce,generic CRM processes,Reporting & Sales Dashboards,Field Service Coordination Tools
Sales & Commercial: Territory & Territory Planning,Account Management,Dealer and Channel Management,Contract & Price Negotiation,Sales Forecasting,Pricing & Quotation Management
Clinical & Product: Ventilator Product Demonstrations,Critical Care Equipment Applications,Clinical Training for Respiratory Care,KOL Engagement and Conference Demos,Product Lifecycle Support,Clinical Needs Assessment
Service & Support: Application Support,Installation & Commissioning,Troubleshooting and Root Cause Analysis,Field Service Coordination,Preventive Maintenance Practices,Service Escalation Management
Leadership & Operations: Team Leadership & Coaching,Recruitment & Talent Development,Succession Planning,Performance Management,Stakeholder Communication,Market & Competitive Analysis
Work Experience
Air Liquide Medical Systems
Chennai, India
Regional Sales Manager - South
July 2003 – August 2022
Worked for a medical gases and respiratory equipment company supporting sales and applications in the critical care segment across South India.
Tech Stack: Ventilator product knowledge, Field service coordination, Clinical demo kits, Sales reporting Excel, Dealer management processes
- Developed and executed regional business plans for critical care devices (ventilators and respiratory solutions), aligning sales strategy with company profitability goals and regional market needs.
- Led territory and dealer network management across South India, onboarding and enabling channel partners through training, pricing guidance and joint hospital engagements to expand market reach.
- Conducted clinical product demonstrations and hands-on ventilator application training for hospitals and clinicians, improving clinical adoption and supporting purchase decisions.
- Coordinated field service engineers and application teams to ensure timely installations and troubleshooting, maintaining service standards and reducing escalation frequency.
- Provided competitive pricing and quote approvals for complex prospect applications, balancing margin objectives while securing orders and long-term service agreements.
- Coached and evaluated sales executives and ASMs through regular reviews and development plans, implementing succession planning and retention measures that strengthened regional capability.
BPL Medical Technologies
Chennai, India
Regional Sales Manager - Tamil Nadu
Aug 2022 – Nov 2023
Managed sales and after-sales application support for a medical technology company focused on hospital equipment across Tamil Nadu.
Tech Stack: Clinical demo execution, Dealer onboarding, Proposal & pricing, Service coordination, Sales reporting
- Owned regional P&L targets for Tamil Nadu, driving sales initiatives for critical care equipment and coordinating with national leadership on target achievement.
- Executed hospital and conference product demonstrations, engaging clinicians and procurement teams to convert demo leads into installations and service contracts.
- Strengthened dealer relationships and distributor performance through structured training, joint calls and performance monitoring to increase channel sales productivity.
- Partnered with service teams to ensure compliance with company policies for field engineers and improved on-site response coordination for critical escalations.
- Prepared and delivered competitive pricing proposals for hospital tenders and negotiated commercial terms that preserved margin while securing priority placements.
- Reported sales progress and market feedback to the national sales manager, influencing product positioning and marketing activities for the region.
GE Healthcare (Wellesta Healthcare)
Chennai, India
Product Manager MIC Segment - South
March 2024 – July 2025
Product management role in a healthcare technology company focused on MIC segment products for the southern market, driving go-to-market and clinical enablement.
Tech Stack: Product launch planning, Clinical training materials, Market analysis, Cross-functional coordination, Sales enablement
- Led product management activities for the MIC segment in South India, defining regional go-to-market plans and sales enablement programs to support field teams.
- Designed and delivered clinician and sales training programs for new product introductions and feature updates, enabling effective hospital-level adoption and clinical confidence.
- Coordinated market intelligence and competitor analysis to refine product positioning, feeding insights to national marketing and pricing teams for tactical campaigns.
- Organized and executed clinical demonstrations and conference presence to increase visibility among KOLs and hospital decision-makers, supporting lead generation.
- Collaborated with commercial, service and regulatory stakeholders to ensure product launch readiness, serviceability and compliance in target hospitals.
- Generated product performance reports and feedback loops to the wider organization to prioritize enhancements and inform roadmap decisions.
PentaFour Products Ltd
Chennai, India
Customer Support Engineer
Sep 1995 – June 2003
Provided installation and technical support for power backup systems and related equipment, delivering field service and customer training.
Tech Stack: UPS systems installation, Customer training, Service scheduling, Technical documentation, Field troubleshooting
- Performed installation, commissioning and troubleshooting of UPS systems at customer sites, ensuring reliable operation and customer satisfaction.
- Delivered product training and operational guidance to end customers and facility teams to maximize uptime and proper usage of systems.
- Coordinated customer service calls and scheduled field engineers to prioritize critical incidents and manage service workflows efficiently.
- Documented service reports and technical observations to improve troubleshooting guides and reduce repeat-site visits for common issues.
- Liaised between sales and service teams to provide application feedback that influenced pre-sales solution scoping and installation readiness.
- Supported preventive maintenance programs and advised customers on best practices for equipment care and lifecycle management.
Education
Athi Para Sakthi Polytechnic, Melmaruvathur
Diploma in Electronics & Communication Engineering • Chennai, India
Jaro Education
International Executive MBA • 2014
Achievements
- Best Application Support Award — 2010: Recognized for excellence in application support contributing to sales and customer satisfaction.
- Best Performance Award (Sales) — 2011-2019: Consistent high sales performance acknowledged by leadership through multiple yearly awards.
- Best Premium Product Award (Sales) — 2020: Awarded for top performance in sales of premium medical products.
- Leadership Appreciation for Service & Turnover Improvement: Received leadership appreciation for increasing regional turnover and improving service support capabilities.
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