Shivani Vanga
Digital Analytics & Product Analytics Consultant • Dallas, TX • S************@gmail.com • +18******733 • linkedin.com/••••• • shivani-vanga-analytics-fbd4ikm.gamma.site/•••••
Professional Summary
Digital Analytics & Product Analytics Consultant with 5+ years of experience driving data-driven decision-making for web and mobile platforms using Adobe Analytics, AEP, Adobe Target, and Customer Journey Analytics to improve conversion, data accuracy, and stakeholder reporting.
Technical Skills
Programming Languages: JavaScript,Python,R
Web Technologies: REST APIs,JSON
Databases: SQL
Data and Analytics: Adobe Analytics,Customer Journey Analytics,Google Analytics 4,Adobe Experience Cloud,Adobe Analytics APIs,AEP Data Ingestion APIs,ETL Development,Analysis Workspace,Power BI,Tableau,Excel,Data Reconciliation,Batch and Streaming Dataflows,Data Governance
Tools and Methodologies: Adobe Experience Platform,Real-Time CDP,XDM Schema Design,Identity Service,Agile,UAT Validation,JIRA,Chrome Developer Tools,Adobe Experience Platform Debugger
Skills: Liquid Scripting
Experimentation and CRO: Adobe Target,A,B Testing,Multivariate Testing,Lift Analysis,Experimentation Strategy
Tag Management and SDKs: Adobe Launch,Web SDK,Google Tag Manager,SPA Tracking
Measurement and Reporting: Calculated Metrics,Attribution Modeling,Funnel Analysis,Cohort Analysis,Retention Analysis
Privacy and Compliance: OneTrust Consent Integration,IP Anonymization,Data Retention Policies,GDPR-compliant Tagging
Journey and Campaign Orchestration: Adobe Journey Optimizer,Event-Based Triggers,Audience Segmentation,Federated Audience Composition
Work Experience
Hyundai Capital America
Irvine, CA, USA
Senior Adobe Analytics Consultant
September 2025 – Present
Worked in financial services (consumer finance) delivering enterprise Adobe Analytics and AEP implementations to support digital lending and customer-facing web/mobile properties.
Tech Stack: Adobe Analytics, Adobe Experience Platform, Customer Journey Analytics, Adobe Target, Analysis Workspace, Adobe Launch, Web SDK, JavaScript, SQL, Power BI, Tableau, Adobe Analytics APIs, Agile
- Led end-to-end Adobe Analytics and AEP implementations across Hyundai Capital's consumer finance web and mobile channels, configuring 10+ report suites to enable cross-channel measurement and compliance-aware tracking.
- Built 12+ executive Analysis Workspace dashboards and automated report workflows, reducing manual reporting effort by 40% and improving executive visibility into portfolio and campaign performance.
- Designed and executed an experimentation roadmap with 10+ concurrent A/B tests using Adobe Target, delivering actionable variants that contributed to a measured 20% improvement in campaign ROI through media reallocation.
- Developed automated JavaScript and SQL validation scripts to reconcile backend transactions with analytics beacons, raising reporting accuracy to 98% and reducing post-release incidents.
- Architected scalable data layer and Web SDK SPA tracking strategies for dynamic customer journeys, decreasing implementation inconsistencies by 35% and improving event reliability across single-page applications.
- Implemented API-based data extraction using Adobe Analytics 2.0 APIs and AEP ingestion pipelines to feed Power BI and Tableau self-service reporting, enabling cross-functional teams to analyze unified datasets.
Appzlogic
Noida, India
Adobe Analytics Developer
January 2021 – June 2023
Delivered digital analytics consulting and implementations for enterprise clients across industries, focusing on Adobe Analytics, tag governance, and data quality.
Tech Stack: Adobe Launch, Adobe Analytics, Analysis Workspace, OneTrust, JavaScript, SQL, Adobe Target, Google Tag Manager, Agile
- Implemented scalable Adobe Launch tag architectures and modular rule libraries across multiple high-traffic client sites, enabling weekly release cycles with a 95% implementation accuracy rate.
- Designed multi-suite tagging strategies (global, virtual, brand-level) to support regional reporting, improving segmentation accuracy and reducing cross-suite reporting time.
- Built automated Analysis Workspace dashboards and reporting pipelines that significantly reduced manual reporting effort and increased stakeholder self-service adoption.
- Ensured GDPR-compliant tagging by integrating OneTrust, implementing conditional tag firing and IP anonymization, and enforcing data retention policies across client properties.
- Performed comprehensive data audits and QA validation for 5+ client engagements, identifying and resolving data discrepancies to reduce data quality incidents by 50%.
- Partnered with marketing teams to create advanced audience segments and multi-channel attribution logic, improving paid media targeting efficiency and lowering retargeting CPA by approximately 15%.
MapmyIndia
Bangalore, India
Digital Analytics Developer
November 2018 – December 2020
Supported analytics for digital mapping and location services platforms, maintaining tag libraries and delivering product analytics to improve UX and conversion for location-aware products.
Tech Stack: Adobe Analytics, Adobe Launch, Analysis Workspace, Adobe Target, JavaScript, SQL, Chrome Developer Tools
- Provided production support and feature enhancements for Adobe Analytics across MapmyIndia web and mobile products, resolving tracking gaps and ensuring accurate measurement for location services.
- Administered Adobe Launch libraries across dev, staging, and production with 99.9% uptime and zero unplanned rollbacks, improving release stability for geo-enabled features.
- Built advanced calculated metrics and Analysis Workspace reports (funnels, pathing, flow visualization) to enable weekly self-serve reporting for marketing and product teams.
- Developed custom funnel and contribution analyses that identified key drop-off points in location-based flows, informing UX redesigns that increased conversion rates.
- Integrated Adobe Target experiment results into Adobe Analytics for lift analysis and confidence interval reporting, supporting product decisions for personalization.
- Collaborated with front-end engineers to implement robust data layers and event listeners for dynamic content and AJAX handling, and performed SQL-based reconciliation to resolve high-priority data integrity issues.
Adobe Analytics
Implemented Adobe Analytics
Digital Analytics
Education
Campbellsville University
Masters in Data Science & AI • Kentucky, USA
St. Peters Engineering College
Bachelors in Electronics and Communication Engineering • Hyderabad, India
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