Varaprasad Anumandla
Professional Summary
Catalog Associate with 5+ years of experience managing product listings, performing content QA, and using AI-assisted tools to improve catalog quality for e-commerce marketplaces. Skilled in product data validation, image and copy optimization, pricing comparisons, and cross-functional issue resolution. Seeking to apply catalog management, content QA, and generative-AI skills to improve discoverability and conversion on marketplace platforms.
Technical Skills
Work Experience
- Mapped incoming SKUs to existing catalog entries and verified titles, descriptions, images, and technical attributes using Amazon Seller Central and PIM tools to maintain listing accuracy and consistency.
- Performed product content QA across categories, identified and corrected attribute mismatches and duplicates to improve data quality and reduce customer experience issues.
- Managed price comparisons and updates across similar items using marketplace tools and Excel, ensuring competitive pricing and accuracy across product sets.
- Used AI-assisted tools and prompt-engineered content drafts to generate product descriptions and keyword suggestions, then edited outputs for brand voice and compliance.
- Coordinated with cross-functional teams (content, listings, and operations) to resolve catalog issues and support new product launches, escalating policy or technical blockers when required.
- Created and maintained standard operating procedures and training notes for catalog workflows and content QA to streamline onboarding and reduce recurring listing errors.
- Delivered end-to-end wedding photography and album design services, managing client briefs, shoots, editing, and print-preparation to meet delivery timelines and quality expectations.
- Performed image retouching, color correction, and composition adjustments using Adobe Photoshop and Lightroom to produce print-ready and web-optimized assets.
- Produced product photography and visual assets intended for e-commerce listings, ensuring consistent background, lighting, and image specifications to meet marketplace guidelines.
- Designed promotional materials and album layouts using Canva and Photoshop, translating client requirements into visually cohesive deliverables.
- Maintained organized digital asset libraries and metadata tagging for fast retrieval and reuse of images across client projects and listing uploads.
- Managed client communications and revisions, negotiated deliverable scopes, and enforced quality checks to ensure final outputs aligned with client brand and marketplace standards.
Education
Certifications
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