Venu Gopal Gasi
Salesforce Marketing Cloud Developer • Westlake, TX • g*************@gmail.com • 972****707 • linkedin.com/••••• • drivetube.ai/•••••
Professional Summary
Salesforce Marketing Cloud Developer with 5+ years of experience designing and delivering enterprise email and marketing automation solutions using Salesforce Marketing Cloud, Pardot and Adobe Experience Platform. Proven experience building cross-cloud integrations, developing AMPscript/SSJS solutions, authoring complex SQL for segmentation and reporting, and implementing deliverability best practices to support large-scale campaigns for financial services and enterprise clients.
Technical Skills
Programming Language: JavaScript,SQL,Apex,Salesforce
Frontend Technologies: HTML,CSS,ExactTarget API,DBeaver,Eclipse
Databases: Microsoft SQL Server,Teradata
Cloud Platforms: AWS,S3,EC2,Lambda,Production,SSO,AMPscript,Contact Builder,Journey Builder,Email Studio,Automation Studio
Testing & QA: Quality Assurance,A,B Testing
APIs & Integration: REST APIs,SOAP
Data Analysis & Visualization: Pardot,Adobe Experience Platform AEP,Datorama,Power BI
Project Management & Collaboration: Waterfall,Jira,Confluence,Adobe Creative Suite,Agile
Enterprise Platforms: Salesforce Platform,Salesforce Marketing Cloud,Salesforce Sales Cloud,Salesforce Service Cloud
Platform Development & Configuration: Data Loader,Force.com,Bulk API
Work Experience
Fidelity Investments
Westlake, TX
Salesforce Marketing Cloud Developer
June 2025 – Present
Supported marketing automation and campaign delivery for a large financial services firm; implemented SFMC solutions to enable targeted, measurable communications.
Tech Stack: Salesforce Marketing Cloud, Content Builder, Automation Studio, Journey Builder, AMPscript, SSJS, SOAP API, SQL, Power BI, HTML, CSS
- Managed Automation Studio workflows and implemented data retention and data hygiene processes to reduce redundant storage and improve query reliability across recurring campaigns.
- Built modular email templates and Content Builder assets; implemented AMPscript and dynamic content for personalized subject lines and body content to support targeted journeys.
- Automated ETL flows and Query Activities to populate Data Extensions for segmentation and triggered sends using SOAP API and REST integrations.
- Developed custom CloudPages (lead capture, preference center, event registration) using AMPscript and SSJS to improve lead capture and preference management.
- Integrated SFMC campaign data with Power BI to deliver end-to-end performance dashboards for stakeholders and streamline reporting cadence.
- Established QA processes and standardized checklists for HTML rendering, AMPscript validation, SQL output verification and Journey path testing to reduce deployment errors.
Principal Financial Group
Des Moines, IA
Salesforce Marketing Cloud Developer
September 2024 – May 2025
Delivered SFMC and Pardot-based marketing solutions for a financial services organization; integrated cloud systems to support sales and service workflows.
Tech Stack: Salesforce Marketing Cloud, Pardot, Sales Cloud, REST API, SOAP API, AMPscript, SQL, HTML, CSS
- Integrated Marketing Cloud with Sales and Service Cloud via API-based synchronization to enable unified subscriber profiles and trigger-based campaign injections.
- Implemented Pardot landing pages, forms and Engagement Studio programs to support lead capture and nurture flows; deployed form handlers and automation rules for data routing.
- Authored complex SQL queries and AMPscript logic to create dynamic Data Extensions, audience segmentation and personalized email content for lifecycle campaigns.
- Coordinated technical requirements, integration specs and deployment schedules; managed short codes, sending classifications and platform upgrades with minimal disruption.
- Provided incident management and root cause analysis for production issues; collaborated with QA and UAT teams to validate dynamic content and email renders prior to sends.
- Deployed and monitored Omni-channel campaigns (email, push, SMS) using Journey Builder and Automation Studio and produced daily campaign performance reports for analytics teams.
Capgemini
Hyderabad, India
Salesforce Marketing Cloud Specialist
September 2021 – August 2023
Implemented marketing automation, reporting and integrations for enterprise clients while leveraging SFMC and AWS services to support large-scale campaigns.
Tech Stack: Salesforce Marketing Cloud, AWS S3, EC2, Lambda, Datorama, SQL, AMPscript, Journey Builder, Automation Studio
- Designed and implemented SFMC-based automation solutions and integrated AWS services (S3, EC2, Lambda) to process and deliver marketing data pipelines.
- Executed multi-channel, data-driven campaigns (email, mobile push, SMS) using Journey Builder, Automation Studio and Contact Builder for targeted audience journeys.
- Built advanced reporting using SFMC Data Views, SQL queries and Analytics Builder; produced executive dashboards with Datorama and integrated extracts for BI tools.
- Led deliverability initiatives including IP warming and sender reputation monitoring to improve inbox placement for enterprise sends.
- Created dynamic subject lines and content using AMPscript and managed subscriber/de-duplication logic across Data Extensions and Publication/Suppression lists.
- Administered SFMC and Salesforce user roles, permission sets and SSO configurations while supporting secure operations for marketing and CRM teams.
Cloudely India PVT
Hyderabad, India
Salesforce Developer / Admin
March 2019 – July 2021
Delivered Salesforce customizations, Lightning components and integrations to support sales and service automation for clients across industries.
Tech Stack: Salesforce Platform, Apex, Visualforce, Lightning Components, Data Loader, Jenkins, Force.com Migration Tool
- Gathered requirements and delivered Salesforce custom solutions using Apex classes, triggers and Visualforce, implementing object and field-level security as required.
- Developed Lightning components using controllers and helper JS; improved user experience and performance for sales and service workflows.
- Built integrations and ETL processes using Force.com APIs and Data Loader to synchronize external systems and perform bulk data migrations.
- Implemented workflows, approval processes, scheduled Apex and unit tests; performed debugging, root-cause analysis and production support.
- Managed Salesforce admin functions including profiles, roles, permission sets and sandbox refreshes to maintain secure development and release cycles.
- Supported CI/CD and deployments using the Force.com Migration Tool and Jenkins to automate builds and production releases.
Education
Texas Tech University
Master of Science, Computer Science • Lubbock, TX • 2024
Bharath University
B. Tech, Computer Science • Chennai, Tamil Nadu, India • 2021
Certifications
Marketing Cloud Email Specialist — Salesforce
Marketing Cloud Administrator — Salesforce
Platform Developer I — Salesforce
Salesforce AI Associate — Salesforce
Salesforce Associate — Salesforce
Salesforce Data Cloud Consultant — Salesforce
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