American Dental Association - ADA USA
USA
Salesforce Technical Lead
Nov 2025 – Mar 2026
Health-care professional association CRM work: led Salesforce implementations and enhancements supporting member enrollment, renewals and engagement workflows.
Tech Stack: Apex, MuleSoft, NetSuite, Copado
- Led architecture and delivery of end-to-end Salesforce solutions using Apex and Lightning Web Components to support member management and enrollment processes.
- Designed and implemented region-specific validation and business-rule engines to enforce country-level regulatory constraints during enrollment.
- Integrated Salesforce with NetSuite and MuleSoft via REST/SOAP APIs to synchronize financial and membership data across systems.
- Built batch Apex processes and scheduled jobs to automate membership renewals and reconcile enrollment datasets.
- Enforced Salesforce security model and role hierarchies to maintain data governance and compliance for member records.
- Mentored developers, conducted code reviews, and documented solution designs and integration patterns to ensure maintainability and performance.
- Implemented CI/CD releases and managed deployments using Copado to ensure consistent sandbox-to-production promotion and rollback support.
- Developed automated test plans and supported UAT to validate enrollment flows and integration failover behavior.
Western Union (Digital Enrollment) - Weston Union USA
USA
Salesforce Technical Lead
Aug 2024 – Nov 2025
Banking / payments digital enrollment platform: architected global agent onboarding across 160+ countries supporting region-specific rules and digital signature flows.
Tech Stack: Experience Cloud, Apex
- Architected the Digital Enrollment Salesforce application to enable onboarding of Master and Independent Agents across 160+ countries.
- Designed dynamic approval workflows and region-aware data collection modules using Experience Cloud and flows to support global compliance.
- Led development of document generation and digital-signature integration to automate agreement signing and storage.
- Partnered with Sales, Legal and Compliance to translate regulatory requirements into validation logic and approval criteria.
- Developed custom Apex services and REST integrations to connect enrollment records with downstream systems for verification and provisioning.
- Guided the team through CI/CD pipelines and managed UAT and production cutover to minimize enrollment downtime.
- Produced technical documentation including data models and integration patterns to support future enhancements and audits.
LTIMindtree (client: Ocado)
USA
Salesforce Technical Lead
May 2021 – May 2024
Retail / ecommerce: modernized Ocado internal specification and partner community apps and migrated components to Lightning for supplier and partner workflows.
Tech Stack: Apex, Experience Cloud, Oracle, Copado
- Led a team of 8 developers to migrate Ocado’s internal specification system and partner community to Lightning and LWC.
- Designed and implemented custom Lightning Web Components and a generic lookup LWC to improve partner user workflows in Experience Cloud.
- Architected integration between Salesforce and Oracle Financials for corporate card expense provisioning and reconciliation.
- Developed Apex classes, batch processes and triggers to support inventory, supplier and QA data ingestion from legacy systems.
- Configured profiles, permission sets and complex sharing rules to secure partner and internal data across Experience Cloud sites.
- Directed Copado-driven release pipelines across Dev, SIT, UAT and Production to standardize deployments and rollback procedures.
- Created dashboards and reports to monitor portal engagement and operational KPIs for service teams.
Fulcrum Digital (client: RedStage / Ruby Love, Seabags)
Pune, India
Senior Software Engineer
May 2020 – Apr 2021
Ecommerce: migrated retail sites from Wix/Magento to Salesforce Commerce Cloud (SFRA) to improve order workflows and storefront capabilities.
Tech Stack: JavaScript, ISML, Mailchimp, ShipStation
- Developed SFRA cartridges and JavaScript controllers to add reusable ecommerce functionality and implement custom order workflows.
- Implemented ISML templates and Page Designer content slots to deliver dynamic merchandising and product recommendation experiences.
- Integrated third-party systems including Mailchimp for marketing and ShipStation for shipping fulfillment.
- Added social login and wishlist functionality to SFRA storefronts to increase customer conversion pathways.
- Created hooks and Commerce Script logic to handle validation, session management and custom checkout behaviors.
- Coordinated with BAs, Salesforce developers and QA to drive data migration and ensure seamless order synchronization with Salesforce CRM.
IsobarWorld Service (client: Red Robin)
Pune, India
Sr. Salesforce Developer
Dec 2019 – May 2020
Hospitality / restaurant chain service cloud modernization and migration from Classic to Lightning Experience.
Tech Stack: Service Cloud, Apex, Visualforce, Copado, Data Loader, DBAmp
- Analyzed case management requirements and implemented Service Cloud customizations to support restaurant support workflows.
- Developed Visualforce pages and Apex controllers to extend Case object behavior during the Classic-to-Lightning migration.
- Built Lightning components and replaced JavaScript buttons with Quick Actions to enable Lightning-ready UX improvements.
- Constructed a reusable LWC lookup component to standardize record selection across Lightning pages.
- Implemented deployment processes using Copado to move changes from Dev to higher environments and to Production.
- Performed bulk data activities using Data Loader and DBAmp to migrate historical case and account records into Salesforce.
IsobarWorld Service (client: Living Proof)
Pune, India
Salesforce Developer / Admin
Mar 2018 – Nov 2019
Beauty / retail: integrated B2C Commerce (SFRA) with Salesforce CRM and Marketing Cloud to improve customer synchronization and transactional messaging.
Tech Stack: Marketing Cloud, Service Cloud, Data Loader, Journey Builder
- Configured Marketing Cloud Connector and designed Journey Builder solutions for one-to-one customer lifecycle communication.
- Implemented order and customer synchronization between B2C Commerce and Sales/Service Cloud using Service Cloud Connectors.
- Managed data extensions, filters and email templates within Marketing Cloud to support automated transactional and campaign messages.
- Developed custom objects, validation rules and flows to coordinate order-to-case creation between ecommerce and Service Cloud.
- Executed data imports/exports with Data Loader to maintain customer and transactional consistency across sandboxes.
- Created dashboards for marketing, sales and service to visualize customer lifecycle and campaign performance metrics.
TechMahindra (client: Roche / Genentech)
Hyderabad, India
Salesforce Lead
Jul 2016 – Mar 2018
Healthcare / diagnostics: supported Service Cloud applications for case escalation and compliance tracking, integrating managed packages for audit trails.
Tech Stack: Service Cloud, Apex, Visualforce, Workbench, Data Loader
- Designed and deployed custom Service Cloud objects, Visualforce pages and Apex to support case escalation workflows.
- Integrated a managed-package compliance solution to provide audit trails and automate approvals for escalated records.
- Developed Apex triggers and controllers to route cases into the Aurora handling system for specialized processing.
- Defined daily data load processes using Workbench and Data Loader to update case and product data reliably.
- Implemented Lightning components for targeted user groups and maintained backwards compatibility with Classic pages.
- Prepared release artifacts and supported production launches including rollback plans and post-launch monitoring.
TechMahindra (client: GE Transportation)
USA
Salesforce Developer / Admin
Jun 2015 – Jul 2016
Transportation / industrial: consolidated multiple service applications into Salesforce Service Cloud to centralize case management.
Tech Stack: Service Cloud, Apex, Live Agent, Force.com IDE, GitHub
- Migrated functionality from legacy service applications into Service Cloud by modeling Accounts, Contacts and Case processes.
- Implemented Live Agent integration with external portals to improve agent-assisted support flows.
- Created custom objects, validation rules, page layouts and approval processes to support consolidated case handling.
- Authored Apex classes and triggers to automate field updates and complex case routing rules.
- Managed deployments using Force.com IDE and GitHub, and supported release-day activities and post-deploy validation.
- Provided ongoing admin support including profiles, roles and permission troubleshooting for multiple business units.
TechMahindra (client: GE - Cloud Craze / GE Water)
USA
Salesforce Developer / Admin
Sep 2012 – May 2015
Ecommerce / industrial: implemented Cloud Craze eStore and Experience Cloud portals to support GE Water’s global digital commerce initiative.
Tech Stack: Cloud Craze, Experience Cloud, Apex, Visualforce, Data Loader
- Developed custom apps, Visualforce pages and Apex logic to support Cloud Craze eStore rollout and customer portal features.
- Configured Experience Cloud sites and access models including permission sets, profiles and complex sharing rules.
- Built approval processes and complex workflow rules to automate product pricing and order approvals in Salesforce.
- Performed bulk product and pricing imports using Data Loader to seed the eStore catalog and pricing tables.
- Implemented reporting and dashboards to measure site engagement and order fulfillment performance.
- Partnered with cross-functional teams to plan phased rollout and ensured alignment with digital adoption goals.
Accenture (client: Statefarm Insurance)
USA
Java Developer
Jul 2011 – Apr 2012
Insurance channel integration: contributed to Unified Auto Experience enabling quote handoff across agent, call center and online channels.
Tech Stack: Core Java, Struts, JSP, JDBC, EasyMock
- Implemented MVC-based modules using Core Java and Struts to support quote creation and channel handoff functionality.
- Authored unit tests with EasyMock to validate business logic and ensure stable refactoring during iterations.
- Integrated front-end JSP modules with back-end services and JDBC for persistent quote storage.
- Applied design patterns to enforce maintainability and readability across the UAX modules.
- Documented functional and non-functional requirements and participated in sprint ceremonies to refine delivery.
- Delivered code that adhered to project naming and quality conventions for seamless handoffs.
Medhassu e Software Solution (client: e-District Assam)
India
Java Application Developer
Aug 2010 – May 2011
Government e‑governance portal: implemented citizen services portal delivering multiple public services and document issuance.
Tech Stack: Java, Struts, iText, Apache Tomcat
- Developed web modules using Java Servlets, JSP and Struts to deliver citizen-facing services and backend admin pages.
- Generated PDFs for certificates using iText and integrated them into the portal’s document issuance workflow.
- Implemented database interactions via JDBC and authored SQL queries for reporting and revenue-monitoring features.
- Applied Core Java design patterns to improve scalability and maintainability of portal components.
- Drove requirement analysis and produced technical documentation to support deployment to government centers.
- Maintained server configurations and troubleshooting on Apache Tomcat deployments in Linux environments.